It happens almost weekly- an awesome client comes in for a makeup consultation. We always begin with a Q&A session where I inquire about their skin, their typical makeup routine, and what they are wanting from me as far as their makeup application that day. So often I hear things like "I want it really natural, but I want my eyes to pop!". And then they show me inspiration pictures of looks that they like that most often resemble something like this:
Now, while I think Kim K is a totally gorgeous woman, there is nothing natural about her makeup. She tends to like a very dramatic smoky crease, as well as that smoky liner underneath her lower lash line, as well as a dark liner in her waterline, which are two of the key elements of a dramatic look. In fact, it's a pretty well-known fact in the dark and secret underground of professional makeup artists that Kim's makeup generally takes 2-3 hours to apply, during which she typically dozes off or gets married.
So upon chatting further with my clients who do indeed like this look, (And I agree that it's gorgeous), what they are really meaning to say is "neutral makeup". A range of creams, golds, bronzes and browns....aka, earth tones.
A more natural looking makeup application would look more like this:
Also keep in mind that any makeup you are wearing that will be professionally photographed is going to lose at least 35% of it's 'oomph' depending on lighting.
So what lesson have we learned today? Mainly that communication is key with your makeup artist. What I think is dramatic might be completely different than what you have in mind, so reference pictures are invaluable to us to get you the exact level of fabulousity you want.